Tuesday, September 7, 2010

Men’s Cosmetics Becoming a Bull Market

Joshua Bright for The New York Times

Jeffrey Lederer checks himself out after using cosmetics. He prefers Menaji.

WHEN cosmetics began disappearing from her bathroom drawer a few years ago, Gretchen Bain, who lives in Merchantville, N.J., knew the culprit.

Stephanie Diani for The New York Times

Win Tuttle, 52, a real estate developer in Palm Springs, Calif., shows the effects of having Vapour cosmetics applied to only the left side of his face (right in photo) by Eric Sakas (inset). Mr. Sakas applied a concealer under Mr. Tuttle’s eye and to mask the redness below. Then with a mascara wand, he wiped all but a slight residue off with a tissue and brushed Mr. Tuttle’s lashes and brow.

Her husband, Jarrod.

It turned out that Mr. Bain, 34, a Customs and border-protection officer who is 6-foot-3 and weighs 240 pounds — and whose uniform includes a 9-millimeter handgun — had developed a fondness for his wife’s under-eye concealer, which hid his occasional dark circles. He was also swiping her face lotions and mud masks.

“At one point I just started buying stuff for him because I don’t want him stealing mine,” Ms. Bain said. Now she orders products online for him at Menaji.com, which bills itself as a “masculine” and “undetectable” line of cosmetics and skin-care products. His favorites are an eye gel and stick concealer that target dark circles, and an anti-shine powder that comes (shhh!) in a compact.

Read the rest of the article here.

At Jackson & Hines, we have a full line of men's cosmetic products including L'Occitane. Stop in and see what all the fuss is about. Or, stay anonymous and order online! We're more than happy to help with any skin care or cosmetic questions so feel free to ask away!

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