Did You See Your Shadow?

In honor of Groundhogs Day, I’ve decided to blog about shadows. However, I will not be discussing the darkness cast on the ground by a politically powerful groundhog in Pennsylvania (why does he get to extend winter?!); no, no, we are talking EYE SHADOW. These small cakes of powder have a more profound impact than the weather-predicting-cousin-of-a-gopher groundhog. No offense, Phil, but eye shadow is blended into the history of the world, used for decoration, superstition, and ceremonial purposes (dating back to ancient Egypt, the original Greece, and the 1980s). Although the application techniques are far more sanitary and safe (sharp sticks near the eye are never a good idea), we still see bright colors and intricate designs today—especially on the runway!

To each her own, but my day has not yet started until my eyes are done; shadow, liner, and mascara are a crucial part of my face application. I still remember reaching that significant milestone in my youth—the day my mom opened her makeup bag and bestowed upon me her Maybelline Sand Stone trio. Eye shadow adds drama and depth to any look, even that of a 7^th grader. I gradually became more daring with Mark Kay's Cotton Candy (blue and pink) and Clinique's Stardust (purple--which I find out now emphasizes tired eyes) in high school and college. On the first day of my college job, I arrived wearing a Cornflower Blue dress-suit with MATCHING eye shadow. Eek—I know! And now, I am appreciating the simplicity and shimmer of Smashbox's Eyelights (another trio) in Beam.

Eye shadow is such an easy way to personalize and adapt your look for special occasions or to achieve a specific “look.” I recently read Style Eyes by Taylor Chang-Babaian, which is a limited (too short!), yet fantastic, guide to make your peepers pop! They work with varying eye shapes, lid types, and color schemes. There are ideas for EVERYONE! You can find longer and more in-depth guides, but this is a great resource book for the length. Isn’t it amazing how small changes amount to dramatically different looks (insert real-life application here!)!

How do you personalize your eye look? Colors? Shading? Lining? What are your fails and fondest shadow memories? Comment here or join us on FB. We’ll be on the lookout for your shadow!